We cannot motivate people. People must motivate themselves. We can only provide a conducive environment that encourages the desired behavior. Coercion is not motivation. When people feel they have no other reasonable choice they are no longer motivated into action. They are now really being “forced” or coerced to the desired action. Of course, they always have a choice, but they may not actually “feel” that way. So the result is the same… de-motivation to continue that action for any length of time.